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Let's MeetComplete Access Scaffolding
A proud family-owned operation based in the Bay of Plenty.
With generations of experience in site access solutions, Complete Access Scaffolding are specialists providing safe, efficient and reliable structures for the building and construction industry.
The Challenges
Gain Competitive Advantage in a Red-Ocean Market.
The challenge facing Complete Access Solutions was take a business with an incredible internal culture and turn it into a value proposition to gain competitive advantage in a red-ocean industry. Facing a race-to-the-bottom in pricing and increasing difficulties in attracting and retaining good-fit staff, they needed a solution that would deliver tangible results.
The Solution
Strategic and Tactical Marketing work providing the tools to Generate More Leads and Opportunities
Develop a differentiated value proposition, translate through brand and take to market.
- A Customer-Centric Strategy
- Design & New Positioning
- Bespoke New Website
- Suite of Digital Assets
- Strategic B2B Marketing Execution
The Value Delivered
Huge Growth in New Opportunities
Strategic and tactical marketing work providing the tools to move confidently into new markets
A Bold, Differentiated Position
A bold, differentiated brand and marketing positioning that is centred on value creation
Aligned Staff & Customers
Delivery and Execution of a Strategy & playbook that aligns staff and customers for shared success
A Business that Steps Up
The sum of all parts resulted in a business that Steps Up - tangible financial results, and a team committed to putting their best foot forward
The IMPACT
“Working with the team at BlueOcean has helped us define our purpose but more importantly helped us to align our organisation behind our customers and the value we deliver.
This produced very tangible results: Huge growth in new opportunities and all the assets needed to convert them”
- Kayla Emery, Owner and CEO
Working as one Team
Executive
Kayla Emery
Owner - CEOComplete Access Scaffolding
Digital
Daniel Lee
Senior Digital AssociateBlueOcean
Customer Centricity
Lee Hunter
Strategic Consultant, Business MentorBlueOcean
Marketing
Dale Koerner
Senior Marketing StrategistBlueOcean
Creative
Shannon Bayliss
Senior Creative StrategistBlueOcean
Potential Unleashed
