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Let's MeetLake Taupō Holiday Resort
Lake Taupō Holiday Resort is a destination where everyday kiwi families make memories together.
There are many reasons Lake Taupō Holiday Resort has been a firm family favourite since 1996, and it just keeps getting better. From a giant poolside screen for movie time while you have a relaxing soak in the thermally heated pool, to a swim-up bar and epic waterslides for the little ones and the not-so-little, are just the beginning.
The Challenge
An Independent, Long-Term Growth Strategy.
Lake Taupō Holiday Resort wanted to leave their holiday park chain and to stand independent. This required a shift from product to customer-centric thinking, and a fully integrated marketing strategy to communicate value to both customers and employees.
The Solution
Clarify and refine a clear value proposition by shifting their strategy from product to customer centric. Align strategy, people and marketing execution to communicate value to both customers and employees. Claim a place in the hearts of kiwis and create a pricing strategy to maximise yield and occupancy.
- A Customer-Centric Strategy
- Brand & Design, a new identity
- Bespoke New Website and Team Hub
- Suite of Digital Assets
- Strategic Marketing Execution
The Value Delivered
Aligned Marketing Execution
Aligned, Strategic Marketing Execution, allowing the team to get on with what they do best - hosting kiwi families in small slice of paradise
A 36% Increase in Online Reservations
Online bookings are the lifeblood of a holiday park. These were increased by 36%, driving great revenue results.
A 10:1 Return on Investment
A 10:1 Return on Investment on their overall engagement with BlueOcean, driving year on year growth, year after year
An Iconic New Brand
LTHR's iconic new brand and digital identity sets them apart from the rest of the industry, to stand out and be remembered
The IMPACT
“Blue Ocean Marketing’s strategy and execution have aligned our holiday park’s identity and customer experience to our growth ambitions. The team of specialists helped us define our new identity of independence”
- Lloyd Lusty, Owner
Potential Unleashed
