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How to Pitch a Brand Refresh
With Shannon Bayliss
In this episode, Dale Koerner and Shannon Bayliss walk you through the essentials of a successful B2B brand refresh.
You'll learn how to kickstart with a strategic roadmap, involve key stakeholders, build trust, collaborate with sales, decide what to keep or change, use data and tools for smart decisions, infuse creativity with facts, and understand the ongoing journey of a brand refresh.
So, take your time and make sure your brand refresh aligns with your bigger plan.
