What we do best

If you sell to or through other businesses, you can call on our 20+ years of practical experience in these key areas.

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B2B Strategy

  • Research customers and markets
  • Value proposition design
  • Customer journey
  • Customer personas

Brand + Creative

  • Brand strategy
  • Brand development
  • Collateral and assets
  • Campaigns creative

B2B Marketing

  • Strategic marketing plan
  • Brand & product positioning
  • Content and communication
  • B2B campaigns

Digital Experiences

  • Digital identity
  • Websites and online presentation
  • B2B digital campaigns
  • Social Media marketing

B2B Sales Enablement

  • Sales toolkits
  • Presentation & proposals
  • Sales & marketing systems
  • Hubspot, CRMs, Intranet


  • Cross-channel B2B campaigns strategy
  • Marketing qualified lead generation
  • Data and insights
  • Marketing funnel optimisation

Client Stories

Empowered For Success

Get to know some of our clients, their journeys as successful business leaders, and how they address today's most pressing challenges. You will hear about the power of purpose and the opportunities that come from deep collaboration. We hope these insights will help you in your own journey, whatever success looks like for you.

Amanda Wells, Kilwell

Kilwell Fibrelab

Creating a new legacy. Aligning teams behind the customer. Read Case Study
Ben Willis, Orb Medical

Orb Medical

On a mission, together. Global innovation for surgeons. Read Case Study
Dr Adam Durning, The Dentists

The Dentists

Unite the group. Deliver better patient outcomes. Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

Building a Trust-Cycle Customer-Centricity resulting in the Best Outcome Read Case Study
Lloyd Lusty, Lake Taupō Holiday Resort

Lake Taupō Holiday Resort

An Independent, Long-Term Growth Strategy. A 36% Increase in Online Reservations Read Case Study
Julie Hayes, BeeNZ

BeeNZ - Honey of New Zealand

From Hive to Soul International Go-To-Market Plan Read Case Study

When you should talk with us:


When you need fresh eyes

If the year ahead just promises more of the same.

When you need to build trust in-market

If things need a shake up.

When you need to accelerate growth

If an opportunity is yours for the taking.

When you need creativity in your corner.

If you need extra creative skills and execution.

When you need more leads & conversions

If the sales pipe is leaking faster than you can fill it.

About Us

People, our greatest asset

Through knowledge and experience, we give businesses a competitive edge.

When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities. By acting as one team with our clients we empower people through genuine care. We have worked with New Zealand businesses all across the country for the last 20+ years. We’d welcome the opportunity to work with you too.

Roland Leemans
Roland Leemans
CEO, Partner, Advisor, Director
Henrik Arlund
Henrik Arlund
Partner, Advisor, Director
Jo Taute
Jo Taute
General Manager
Lee Hunter
Lee Hunter
Strategic Consultant, Business Mentor
Dale Koerner
Dale Koerner
Senior Marketing Strategist
Carmen Hogan
Carmen Hogan
Marketing Associate
Shannon Bayliss
Shannon Bayliss
Senior Creative Strategist
John Hayler
John Hayler
Creative Associate
Jay Kudecha
Jay Kudecha
Senior Software Architect
Daniel Lee
Daniel Lee
Senior Digital Associate
Shane Jaxson
Shane Jaxson
Strategic Consultant
Louis Bolton
Louis Bolton
Director of Photography
Bev Trueman
Bev Trueman