We're a team of B2B specialists who get hot and sweaty about the type of challenges and industries that other folks find too hard, or too boring.

We RESEARCH customers and analyse markets.

We DEVELOP B2B positioning.

We BUILD brands.

We EXECUTE B2B marketing.

We SUPPORT sales teams.


Define your space.
Claim it.
  • Customer research
  • Value proposition design
  • Customer journey
  • Positioning and messaging


  • Strategic marketing planning
  • Brand & product positioning
  • Content and communications
  • B2B Marketing as a service

Creative, Brand &

Commercial creative
in your corner.
  • Brand development
  • Collateral and assets
  • Campaign creative
  • Video production

B2B Digital

digital experiences.
  • Digital strategy
  • Websites and online presentation
  • B2B digital campaigns
  • Social media marketing

B2B Lead

Find your audience.
Fill the funnel.
  • Lead generation campaigns
  • Content marketing
  • Funnel optimisation
  • Data and insights


More trust.
More conversions.
  • Sales toolkits
  • Capability documents
  • Pitches, presentations & proposals
  • Sales & marketing systems


Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

Creating a new legacy. Aligning teams behind the customer. Read Case Study
Ben Willis, Orb Medical

Orb Medical

On a mission, together. Global innovation for surgeons. Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

From hive to soul. International go-to-market plan. Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

Building a Trust-Cycle Customer-Centricity resulting in the Best Outcome Read Case Study
Dr Adam Durning, The Dentists

The Dentists

Unite the group. Deliver better patient outcomes. Read Case Study

About Us

People, our greatest asset

Through knowledge and experience, we give NZ businesses a competitive edge. When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities.

Roland Leemans
Roland Leemans
CEO, Partner, Advisor, Director
Henrik Arlund
Henrik Arlund
CEO, Partner, Advisor, Director
Jo Taute
Jo Taute
Account Manager
Lee Hunter
Lee Hunter
Sales Strategist
Dale Koerner
Dale Koerner
Marketing Strategist
Freyja Spaven
Freyja Spaven
Senior Marketer
Carmen Hogan
Carmen Hogan
Senior Digital Marketer
Shane Jaxson
Shane Jaxson
Senior Digital Marketer
Shannon Bayliss
Shannon Bayliss
Senior Creative Manager
Louis Bolton
Louis Bolton
Video Producer
Ethan Dryden
Ethan Dryden
Daniel Lee
Daniel Lee
Front-end Web Developer
John Hayler
John Hayler
Graphic Designer
Jay Kudecha
Jay Kudecha
Senior Software Architect
Bev Trueman
Bev Trueman
Office Manager

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.