We're a team of B2B specialists who help you and your people achieve the success you strive for. We’re all about unleashing the potential of progressive Kiwi businesses and passionate people — the type of people we would be happy for our own families to work for.

95% of your market is not ready to buy, yet.

Building trust between your company and your B2B buyers unlocks the 95%.

We RESEARCH customers and analyse markets.

We DEVELOP B2B positioning.

We BUILD brands.

We EXECUTE B2B marketing.

We SUPPORT sales teams.


Define your space.
Claim it.
  • Customer research
  • Value proposition design
  • Customer journey
  • Positioning and messaging


  • Strategic marketing plan
  • Brand & product positioning
  • Content and communications
  • B2B lead campaigns

Creative, Brand &

Commercial creative
in your corner.
  • Brand development
  • Collateral and assets
  • Campaign creative
  • Video production

B2B Digital

digital experiences.
  • Digital strategy
  • Websites and online presentation
  • B2B digital campaigns
  • Social media marketing

B2B Lead

Find your audience.
Fill the funnel.
  • Lead generation campaigns
  • Content marketing
  • Funnel optimisation
  • Data and insights


More trust.
More conversions.
  • Sales toolkits
  • Capability document
  • Pitches, presentation & proposals
  • Sales & marketing systems


Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

Creating a new legacy. Aligning teams behind the customer. Read Case Study
Ben Willis, Orb Medical

Orb Medical

On a mission, together. Global innovation for surgeons. Read Case Study
Julie Hayes, BeeNZ

BeeNZ - Honey of New Zealand

From hive to soul. International go-to-market plan. Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

Building a Trust-Cycle Customer-Centricity resulting in the Best Outcome Read Case Study
Dr Adam Durning, The Dentists

The Dentists

Unite the group. Deliver better patient outcomes. Read Case Study

About Us

People, our greatest asset

Through knowledge and experience, we give NZ businesses a competitive edge. When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities.

Roland Leemans
Roland Leemans
CEO, Partner, Advisor, Director
Henrik Arlund
Henrik Arlund
Partner, Advisor, Director
Jo Taute
Jo Taute
General Manager
Lee Hunter
Lee Hunter
Strategic Consultant, Business Mentor
Dale Koerner
Dale Koerner
Senior Marketing Strategist
Shannon Bayliss
Shannon Bayliss
Senior Creative Strategist
Carmen Hogan
Carmen Hogan
Marketing Associate
Shane Jaxson
Shane Jaxson
Strategic Consultant
Daniel Lee
Daniel Lee
Senior Digital Associate
Jay Kudecha
Jay Kudecha
Senior Software Architect
John Hayler
John Hayler
Creative Associate
Louis Bolton
Louis Bolton
Director of Photography

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need New Direction

If things need a shake up and you need a compass for where to go: We’ll help you set the course.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If the sales pipe is leaking faster than you can fill it: Sales and marketing alignment might be the answer.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.