Like an agency.
Just B2B.
We EXECUTE B2B marketing.
We DELIVER B2B campaigns.
We DEVELOP B2B positioning.
We RESEARCH customers and analyse markets.
To help our clients OUTPERFORM.
If you’re looking to empower your B2B sales team and boost your marketing return, you’ve come to the right place.
LIKE AN AGENCY,
BUT B2B
We believe that strategic thinking and creative execution lead to outsized results for B2B marketing and sales organisations, and we spend our time chasing them.
B2B
MARKETING
When marketing needs
more resourcesWe help companies deliver performance by bundling specialised B2B marketing services rather than outsourcing to multiple agencies. We ensure every tactic contributes toward a common goal, improving sales.
Sales
Enablement
When sales need
more conversionsWe support sales teams to convert prospects into customers through personalised touch points, sales toolkits, and CRM integration. We deliver transparent insights to help clients measure ROI and justify their sales and marketing investments.
B2B Lead
Generation
When sales need
more opportunitiesWe develop campaigns to attract qualified B2B leads through tactics such as content marketing, paid search, and ABM. We optimise workflows and use AI tools for faster execution, ensuring businesses can act on opportunities swiftly.
B2B Digital
Marketing
When marketing needs
a digital skillsetWe deliver strategic digital initiatives and use KPIs like customer lifetime value (CLTV), cost-per-lead (CPL), and conversion rates to ensure every digital channel contributes toward a common ROI.
B2B
Strategy
When marketing needs
deep customer insightWe understand complex value propositions, B2B customer needs, sales cycles, and value creation. We develop strategies focusing on forging lasting customer connections.
Creative,
Brand & Design
When marketing needs
convincing creativeWe use creative to articulate the value your organisation delivers to B2B buyers and their customers. We bring your brand story to life and align your brand voice across print, digital, ads, campaigns, events, social media, and more.
Powering B2B
Featured
tools
THE B2B CAPABILITY
DOCUMENT
When sales need
to build trustA capability document clearly articulates the value that you offer customers. It communicates to your customers, succinctly and effectively why you are best placed to win their business.
THE B2B
MARKET STRATEGY
From Strategy Canvas to
Market PositioningA B2B market strategy will help you truly understand the lay of the land. From customer research to selecting the right channels, it will enable informed decisions and weaponise your sales team.
CLIENT STORIES
Empowered For Success
Kilwell Fibrelab
"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Orb Medical
"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
BeeNZ Honey
"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
The Dentists
"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study
Daisy Lab
"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out." Read Case Study
Sapphire
"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us." Read Case Study
Supplier Collaboration Project
“From day one we were able to launch with a brand that truly represents who we are and what we stand for, making it easier to start meaningful conversations.” Read Case Study
GET ON THE SAUCE
“The new GOTS branding is driving brand awareness immensely and to great critical acclaim, which has achieved the main goal for sure.” Read Case Study
WaterFlow
“Your process is excellent and provided us with much-needed clarity. Our brand and positioning have been very well received by the market.” Read Case Study
About Us
People, our greatest asset
Through knowledge and experience, we give NZ businesses a competitive edge. When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities.
Roland Leemans
CEO, Partner
Henrik Arlund
Partner, Advisor, Director
PJ Morris
Marketing Director
Jo Taute
Account Manager
Dale Koerner
Marketing Strategist
Lee Hunter
Sales Strategist
Freyja Spaven
Senior Marketer
Shane Jaxson
Senior Digital Marketer
Shannon Bayliss
Senior Creative Manager
Daniel Lee
Front-end Web Developer
John Hayler
Graphic Designer
Jay Kudecha
Senior Software ArchitectTEAM AWARDS
New Zealand Marketing Awards
Excellence in B2B Marketing Strategy, Finalist
Best B2B Marketing Campaign, Finalist
Best B2B Marketing Campaign, Winner
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist
STRATEGIC PARTNERSHIPS
Tāmaki Auckland Unlimited
Approved Supplier
Regional Partner Network
Approved Partner
Marketing Association
B2B Committee Member
Hubspot Solutions Partner
Solutions Partner
When you should talk with us
NOW'S GOODWhen you need fresh eyes
If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.
When you need to build trust
If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.
When you need to accelerate growth
If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.
When you need creativity in your corner
If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.
When you need More Leads & Conversion
If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.
When you need Digital to stand out
If you need a sales person 24/7: Get an exceptional B2B digital experience.