If you’re a medium-sized fish, it’s not easy sharing a small pond with sharks.
100% kiwi-owned and operated; Aluro Healthcare is a dedicated supplier to the dental industry. Through grit, customer focus and a relentless pursuit of innovative technologies, Aluro had established itself as a strong contender in the consumables space. But when it came to capital equipment, they were up against global giants; the type of global giants that define standard practices and gold standards.
I know what I trust, and I trust what I know.
Although Aluro had a large and loyal base of consumables clients, the big international players with the biggest, most internationally recognised brands were a force of gravity.
The money went where it had always gone.
Set direction, then deliver on it.
Working with the Aluro team, industry connections and 3rd party data, we built a market segmentation and made some clear calls on which segments to target.
OUTCOME
Mark O'Brien
Owner, Director
Aluro Healthcare
"This customer-centricity has been invaluable, resulting in the best outcome
It has been great working with Lee and the troops from BlueOcean. Lee has been an excellent communicator and always focused on deliverables. He is very personable and easy to work with. His skill is sales strategy, and he has bought this competence to the fore, to ensure any concept designed has real meaning for the customer.”
In a market where everyone sounds, looks and feels the same, Aluro Equipment has made its message memorable.
Establishing a regular cadence and structure of communication, sales and marketing are now working as a tight-knit unit.
Communications, thought leadership and lead generation have filled the top of the funnel, and sales are more empowered to go out hunting.
If a prospect is close to raising their hand, sales know about it and have the insights needed to turn suspects into prospects.
CLIENT STORIES
TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist
If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.
If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.
If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.
If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.
If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.
If you need a sales person 24/7: Get an exceptional B2B digital experience.
