No matter what perspective you take, the relationship between sales and marketing is one of the most important in any business. Leadership must take an active approach in leading that relationship to be fruitful and effective. There are many things that may impact that relationship, check out what our experts think.
Are managersimpacting relationships?
Lee Hunter, Strategic Consultant, Business Mentor
A salesperson perspective
Dale Koerner, Senior Marketing Strategist
A marketer perspective
Henrik Arlund, Partner, Advisor, Director
An executive perspective
Roland Leemans, CEO, Partner, Advisor, Director