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A family-owned business with a 90-year history.
Kilwell Fibrelab is a Rotorua-based company that develops and crafts some of the world's best, highest performing composite solutions, from aerospace to industrial, superyachts to sporting. 90 Years and three generations later, the company is still proudly family-owned.
BlueOcean is helping them pave the way for the next 90 years.
Clients going up and out.
Although Kilwell is world leader in the applied use of composites, you'd be hard-pressed to find a more humble bunch of people. But this can present a problem; not all of their clients knew how much research, development and technical expertise was going into the work Kilwell delivered for them.
The result? They were at risk of being seen as producing a commodity that China could replicate at lower cost by the container-load; when customers got big enough, they we're heading to Asia.
And if existing customers couldn't see the full value of what Kilwell can deliver, new prospects were struggling even harder to.
Set direction, then deliver on it.
Working with the Kilwell Team, a Customer-Centric Strategy identified the key customer segments that could carry the business successfully forward. Central to the strategy was a shift from positioning as a contract manufacturer, to positioning as global experts with the in-house experience and craftsmanship required to take their clients lighter, bigger, faster and stronger.
Evolving the brand from Kilwell Fibretube to Kilwell Fibrelab cemented the strategy. Targeted content, case studies and communication campaigns reached the right global audience, a fresh new website tied the value proposition together for prospects, and a suite of sales tools was developed to progress leads through the funnel.
Delivery of a Customer-Centric Marketing Strategy, to form the framework for brand and marketing direction.
Strategic and tactical marketing work providing the tools to move confidently into new markets
Instant access to set of expert marketers, designers and technical meant instant relief of resource headaches
Breaking into new markets, executing strategic business to business marketing and savvy advertising
"BlueOcean has given us the clarity and confidence to move forward rather than do the same old. Our new brand and the vibrant new website are now showing the world who we truly are and what we are capable of.
The ability to tap into new markets, with improved marketing, advertising and our newly created sales team, means we have a future we are excited about."
Owner and Director of Sales & Marketing
A Kilwell Fibrelab Case study, showcasing how an alignment of values, coupled with fast-paced prototyping meant a perfect partnership with Emirates Team New Zealand.
The story that led to Kilwell Fibrelab completing the world's largest 3D printed carbon fibre sculpture.
How difficult could it be to re-design a 21st century airship? Well, actually pretty difficult.
A constant pursuit of excellence between two kiwi world-beaters.
90 years of composite excellence