Can you tell us, in 4 lines, what you do? Do you know what a statement of strategy is? Let our experts help you figure out why you need one and how to go about it.
Gain fresh perspectives to thrive in the dynamic business world.
Explore diverse approaches and uncover hidden opportunities. Each department holds valuable insights, from marketing to sales to upper management. Embrace different viewpoints to challenge assumptions, broaden horizons, and evolve. It's can be enjoyable journey that rewards with a richer understanding of your business and its people.
Can leadership impact how sales see marketing? What about how marketing sees sales? Leadership can, as always, make or break the ship. Factors that impact this are education, leadership background and how the teams communicate with each other. Check out what our experts think.
There are some very important questions that marketing should be the ones to answer. Our experts reveal what they would ask marketing. Our Marketing expert shares the ways a marketer can gain greater impact within the business, no matter who they are talking to.
Through this research project, we set out to understand and share “how New Zealand organisations empower their employees to deliver their business strategy", and uncover if there were areas of opportunities for leaders. We engaged with the University of Waikato Management School and conducted interviews with various business leaders.
When internal issues prevent communications between sales and marketing, the whole organisation suffers. Getting to the bottom of the issues in your organisation and resolving them will result in increase of leads, sales and ultimately profits. But what are the most common issues? It depends on your perspective…
While sales can certainly be frustrating, it's important to remember that success often hinges on understanding and incorporating various perspectives throughout the organisation. By taking the time to explore and appreciate different viewpoints from across the organisation, you can gain valuable insights that help you overcome obstacles and achieve your goals.
If you manage a sales and marketing team, you’ve felt the pain; those awkward sales and marketing meetings that belong more on the school playground than they do in the boardroom.
The guide and videos below will help you surface key points of resistance, and get your salespeople and marketers on the same page.
There are many factors that can impact sales, and it's important for businesses to understand them in order to optimise their sales performance. When environmental factors are optimised to create cohesion and collaboration, sales and marketing can work together to make your organisation more successful. Check out what our 4 experts have to say.