From Hive To Soul

“BlueOcean are helping us to develop better opportunities in international markets."

Julie Hayes, Director

BeeNZ Honey of New Zealand

BeeNZ Honey of New Zealand is an important primary industry exporter.

BeeNZ honey comes from bees that gather nectar and pollen from some of the richest indigenous honey forests in the world, remote and pure. Built on family values and respect for nature, people and community, BeeNZ has made it its goal to take absolute care in the entire process from hive to jar.

The Challenge

Developing an Independent, Long-Term Growth Strategy.

Help a business that had achieved light-speed growth to reaffirm their values before breaking in to new international markets where the competition already has a foothold.

The Solution

Listen and learn the back story.

Primary and Secondary market research to understand the end-consumer.

A new value proposition, brand refresh, customer journey mapping and market penetration strategy.

End-to-End Digital Transformation.





  • Strategy, positioning and international go-to-market plan delivered
  • Customer journey map & associated asset build
  • Bespoke New Website and Team Hub
  • Suite of Digital Assets
  • Digital transformation through a global intranet, extranet & eCommerce engine.


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The Value Delivered

Accurately targeted customers

Customer journey mapping with a clear value proposition means knowing the customer and how to reach them

Launched International Markets

An international go-to-market plan launched the brand into important overseas markets, including the US

Bespoke Digital Assets

Transformed digital presence including websites, online stores, developed from a solid strategic background

Aligned Marketing Execution

Aligned, Strategic Marketing Execution, turning strategy into action

The Impact

“BlueOcean has helped us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world. Working with BlueOcean is fun. They are helping us to develop better opportunities in international markets.”

- Julie Hayes, Director