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Let's MeetBeeNZ Honey of New Zealand
BeeNZ Honey of New Zealand is an important primary industry exporter.
BeeNZ honey comes from bees that gather nectar and pollen from some of the richest indigenous honey forests in the world, remote and pure. Built on family values and respect for nature, people and community, BeeNZ has made it its goal to take absolute care in the entire process from hive to jar.
The Challenge
Developing an Independent, Long-Term Growth Strategy.
Help a business that had achieved light-speed growth to reaffirm their values before breaking in to new international markets where the competition already has a foothold.
The Solution
Listen and learn the back story.
Primary and Secondary market research to understand the end-consumer.
A new value proposition, brand refresh, customer journey mapping and market penetration strategy.
End-to-End Digital Transformation.
- Strategy, positioning and international go-to-market plan delivered
- Customer journey map & associated asset build
- Bespoke New Website and Team Hub
- Suite of Digital Assets
- Digital transformation through a global intranet, extranet & eCommerce engine.
The Value Delivered
Accurately targeted customers
Customer journey mapping with a clear value proposition means knowing the customer and how to reach them
Launched International Markets
An international go-to-market plan launched the brand into important overseas markets, including the US
Bespoke Digital Assets
Transformed digital presence including websites, online stores, developed from a solid strategic background
Aligned Marketing Execution
Aligned, Strategic Marketing Execution, turning strategy into action
The Impact
“BlueOcean has helped us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world. Working with BlueOcean is fun. They are helping us to develop better opportunities in international markets.”
- Julie Hayes, Director
Potential Unleashed
