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Seeking the best outcome for the patients.
Having an entrepreneurial spirit, Ben Willis set up ORB Medical in 2013, which continues to develop the relationship between industry, suppliers, hospitals and surgeons – all with the final well-being and successful outcome of the patient at the heart of the business.
Until 2020 we had healthy organic growth and didn’t think much about strategic growth. For us, success has always been seeking the best outcome for the patients. I knew I had to lead by example and get in some external help to accelerate, and structure the business. Now we are one of the best companies in the industry to work with.
While Orb Medical had been enjoying healthy, organic growth, they hadn't really considered strategic growth. From a sales perspective they employed a shotgun approach, spreading resources thinly and with little focus.
"You think you are running a good business, until BlueOcean turns up. It’s clear, very quickly, you just don’t know what you don’t know and that’s a good thing."
BlueOcean delivered a Customer-Centric Strategy, encompassing a clear Value Proposition Design, and mapped customer journeys for their different customer personas.
This drove digital transformation across the business, and allowed them to identify and execute ongoing growth activities.
Strategic and tactical Sales & Marketing work focussed on value-creating activities that matter.
A expert and experienced team of strategy-led marketers, designers and technical developers: on tap when needed
Delivery of a Customer-Centric Marketing Strategy, to form the framework for brand and marketing direction.
Breaking into new markets, executing strategic business to business marketing and savvy advertising
"We now have real focus on value-creating activities that matter. It has really been about having experts in an area where we didn’t have any and we were never going to employ those people ourselves."
"Now we are one of the best companies in the industry to work with"
- Ben Willis, CEO and Founder, Orb Medical