Boardroom questions

that marketing should be allowed to answer

Our experts are opening up about the questions that is in every executive’s mind.

When should you involve marketing? Each perspective offers a completely different thought process and will give you something to think about. Take the opportunity and dive deep into how each department can learn from marketing and how marketing can answer their questions, the right way.

Lee Hunter, Strategic Consultant, Business Mentor

A salesperson perspective

Dale Koerner, Senior Marketing Strategist

A marketer perspective

Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective