Sales Frustration

Four different perspectives. Read More

Want to alleviate friction and frustration with your sales team? 


Having an aligned objective will create a smoother journey

Marketing, understandably, wants to prioritise building brand awareness and equity, but the reality is, this doesn’t always result in leads. And if sales don’t have enough leads or the assets to convert leads, invariably frustration and friction arises. Sales will blame marketing and marketing will blame sales. When actually, most likely, neither are to blame.

The solution? Having the right conversations. Sales and marketing need to come together to communicate what they need, how they need it and how they’re going to support each other. Because when there is a disconnect it can lead to wasting resources.


Focus on structure to prevent wasting resources

Neither marketing nor sales (actually anyone!) wants to spend hours in futile meetings. Yet, equally, you don’t want to get to the end of the month and find that sales haven’t had the materials or information needed to close deals, because due to a disconnect marketing hadn’t been made aware. It’s a fine balancing act between having too many resources and not enough, but it can be achieved through structure. Structuring meetings, systems, responsibilities and the organisation, so that the business’s performance is consistently improving.

Think about the bigger strategic picture

You want to be successful in sales but sometimes when chasing business you need to take a step back, forget the emotion of closing and ask yourself, ‘is this the right client for our business from a strategic perspective?’. Why? Because strategically it’s much more difficult to dig the business back out of a reputation situation if you’ve been working with the wrong clients and, potentially, letting them down. Hence why it’s so important for every department to know exactly what the business’ value is and who it is delivered to. Marketing can then communicate your message clearly and sales can focus their attention on the right audience.


Now watch this...

It’s time for a deeper dive into the good stuff. We’ve spoken to some of the BlueOcean team from four different departments to find out their perspective, which you can watch below.

By now you’ve probably come to realise we’re big on learning from other departments outside our own. So if you work in marketing and only have a couple of minutes spare, check out the sales perspective and vice versa. Better yet, grab a coffee and watch them all. 


Lee Hunter, Strategic Consultant, Business Mentor

A salesperson perspective

Dale Koerner, Senior Marketing Strategist

A marketer perspective

Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.