Business Value

Why is understanding business value so important? Read More

Value is at the very core of business

Simply put, businesses exist to deliver value to customers in return for money. So having a company wide understanding of your business’ value is fundamental for you to operate. Without an understanding of the value you can’t build your structures and practices within your organisation that will best deliver to customers and drive sales.

Delivering on promised value determines sales

Clients buy from a business based on the value that is being sold to them by the sales team. If your salespeople are selling value that isn’t aligned with the actual value delivered then customers will lose trust in the business and ultimately there will be a decline in sales.

Understanding your value can help you win in the marketplace 

It’s key to understand how your business can deliver value to its customers, from a customer’s perspective and along every step of the customer journey. By recognising where and how you deliver value along different stages, you can start to look at how your business can deliver more value for less.



Now watch this...

It’s time for a deeper dive into the good stuff. We’ve spoken to some of the BlueOcean team from four different departments to find out their perspective, which you can watch below.

By now you’ve probably come to realise we’re big on learning from other departments outside our own. So if you work in marketing and only have a couple of minutes spare, check out the sales perspective and vice versa. Better yet, grab a coffee and watch them all. 

Lee Hunter, Strategic Consultant, Business Mentor

A salesperson perspective

Dale Koerner, Senior Marketing Strategist

A marketer perspective

Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.