Clare Swallow

Wondering how to create real organisational alignment? In the latest episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance.

Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot when they’re out of sync.

From tackling team scepticism to using storytelling as a tool for alignment, Clare offers practical ideas leaders can use to create a shared understanding across the organisation. We also explore the role of leadership behaviours in shaping culture and building trust.

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