PJ Morris

When construction slows down, the businesses that understand their customers best are often the ones best placed for what comes next. 

In this episode, we sit down with BlueOcean’s Director of Marketing, PJ Morris, to unpack the pressure facing New Zealand’s construction industry and what businesses can do to keep building demand in a tough market. With more than 20 years of experience across building products, architecture and construction, PJ brings a rare perspective on how decisions are really made across the construction value chain. 

We get into how changing specification pathways are reshaping who businesses need to influence, why strong sales relationships still matter but may no longer be enough on their own, and how a clearer understanding of customers can help businesses compete when there is less work to go around.  

From mapping the buying group to strengthening value propositions and aligning sales and marketing, PJ shares a practical view on how construction businesses can use a slower market to get sharper, build trust and prepare for the next stage of the cycle. 

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