B2B INSPIRED

FMCG Strategy That Sells Jayden Kilpatrick

Supplier Collaboration Project
Jayden Kilpatrick

FMCG Strategy That Sells

Getting your product onto supermarket shelves is hard—keeping it there is even harder. In this episode of B2B Inspired, Roland Leemans sits down with FMCG distribution expert Jayden Kilpatrick to unpack what it really takes for emerging brands to succeed in retail.

Jayden shares his journey from supermarket floors to founding Supplier Collaboration Project (SCP), and outlines the five key stages every brand needs to go through—from strategy and pricing to consumer conversion. Whether you’re a founder with a great product or an established brand looking for a reset, this conversation is packed with practical insights on how to win trust with B2B buyers and build a brand that turns on the shelf.

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TEAM AWARDS

TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023

Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist

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