Dale Koerner Dale Koerner
09 July 2026
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David Downs

The Power of New Zealand's Brand Story

In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the company of David, we dissect the intricacies of what it means to be a Kiwi brand in today's competitive marketplace. Through a kaleidoscope of our core values — Manaaki, Kaitiakitanga, Pono, and Whānau — we reveal how these principles are interwoven into our entrepreneurial DNA.

The episode journeys through:

  • The Value of Brand New Zealand
  • The Huge Benefit of Being From NZ
  • New Zealand's Unique Identity and Success
  • The Trouble With Our Humility
  • Embracing Authentic Storytelling to Amplify Impact

Connect with David on LinkedIn

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TEAM AWARDS

TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023

Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist

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Award 2
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STRATEGIC PARTNERSHIPS

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Tāmaki Auckland Unlimited

Approved Supplier

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Marketing Association

B2B Committee Member

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Hubspot Solutions Partner

Solutions Partner

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