Building a Trust-Cycle

ALURO HEALTHCARE

AGAINST

GLOBAL GIANTS

If you’re a medium-sized fish, it’s not easy sharing a small pond with sharks.

100% kiwi-owned and operated; Aluro Healthcare is a dedicated supplier to the dental industry. Through grit, customer focus and a relentless pursuit of innovative technologies, Aluro had established itself as a strong contender in the consumables space. But when it came to capital equipment, they were up against global giants; the type of global giants that define standard practices and gold standards.

The

Challenge

I know what I trust, and I trust what I know.

Although Aluro had a large and loyal base of consumables clients, the big international players with the biggest, most internationally recognised brands were a force of gravity.

The money went where it had always gone.

The

Project

Set direction, then deliver on it.

Working with the Aluro team, industry connections and 3rd party data, we built a market segmentation and made some clear calls on which segments to target.

  • A Customer-Centric Strategy
  • Brand Diagnosis, Expansion & Positioning
  • New Website and B2B Sharepoint Hub
  • Lead Gen Campaigns & Communication
  • Content Strategy & Execution

 

WORK

DELIVERED

OUTCOME

Value Delivered

Mark O'Brien

Owner, Director

Aluro Healthcare

"Their customer-centricity has been invaluable, resulting in the best outcome

It has been great working with Lee and the troops from BlueOcean. Lee has been an excellent communicator and always focused on deliverables. He is very personable and easy to work with. His skill is sales strategy, and he has bought this competence to the fore, to ensure any concept designed has real meaning for the customer.”

A VOICE THAT STANDS OUT

In a market where everyone sounds, looks and feels the same, Aluro Equipment has made its message memorable.

SALES & MARKETING ALIGNMENT

Establishing a regular cadence and structure of communication, sales and marketing are now working as a tight-knit unit.

PLENTY IN THE PIPE

Communications, thought leadership and lead generation have filled the top of the funnel, and sales are more empowered to go out hunting.

SALES INTELLIGENCE

If a prospect is close to raising their hand, sales know about it and have the insights needed to turn suspects into prospects.

Working As One Team

Roland Leemans
Roland Leemans
CEO, Partner, Advisor, Director
BlueOcean
Lee Hunter
Lee Hunter
Sales Strategist
BlueOcean
Dale Koerner
Dale Koerner
Marketing Strategist
BlueOcean
Shannon Bayliss
Shannon Bayliss
Senior Creative Manager
BlueOcean

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Ben Willis, Orb Medical

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
Dr Adam Durning, The Dentists

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study
Daisy Lab

Daisy Lab

"BlueOcean successfully brought our founders' collective vision to life." Read Case Study

When you should talk with us

NOW'S GOOD

When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.