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Let's MeetThe Dentists
Being in the ‘teeth’ business needs someone with a thick skin.
'The Dentists' are a chain of dental offices across the North Island. When they acquired their sixth practice three years ago, they starting looking at succession planning and getting help to ‘package it up’ for an easier sale sometime down the road.
Having the knowledge that their group could be taken from good to great they started keeping their eyes open for better solutions. Then, everything changed.
The Challenge
Going from 'Why, How, What' to Strategic Marketing Execution.
Dr Durning and his business partners quickly realised that they needed to unite the group, to deliver better patient outcomes and a unified customer experience across the business. Even though they had the right values, they required a strategy to bring it all together and to provide a framework and direction.
The Solution
BlueOcean built an in-depth Customer-Centric (or Patient-Centric) Strategy constructed from Value Proposition Design, and detailed Patient Journeys woven from individual Patient Personas.
Together these paved the way for doing better business, across the group.
- A Customer-Centric Strategy
- Brand & Design
- Digital Identity & New Website
- Comprehensive set of Digital Assets
- Strategic B2B Marketing Execution
The Value Delivered
A United Group
Delivery and Execution of a comprehensive Patient-Centric Marketing Strategy united the group.
Looking Good
A fresh new brand and design throughout every touchpoint married the presentation to the high-quality patient experience
Better Outcomes
An aligned set of tools and digital assets driving success for staff, and better outcomes for patients
The IMPACT
"I don’t see BlueOcean as just a consulting firm, or a marketing firm, or an advertising firm. I feel they are an integral part of our business into the future."
- Dr Adam Durning, Founder & Director, The Dentists
Working as one Team
Leadership
Dr. Adam Durning
Dentist - Co-DirectorThe Dentists
Leadership
Dr Arjuna Rajasingham
Dentist - Co-DirectorThe Dentists
Henrik Arlund
Partner, Advisor, DirectorDigital
Daniel Lee
Senior Digital AssociateBlueOcean
Potential Unleashed
