Purpose driven growth




Being in the ‘teeth’ business needs someone with a thick skin.

'The Dentists' are a chain of dental offices across the North Island. When they acquired their sixth practice three years ago, they starting looking at succession planning and getting help to ‘package it up’ for an easier sale sometime down the road.

Having the knowledge that their group could be taken from good to great they started keeping their eyes open for better solutions. Then, everything changed.



Going from 'Why, How, What' to Strategic Marketing Execution.

Dr Durning and his business partners quickly realised that they needed to unite the group, to deliver better patient outcomes and a unified customer experience across the business.

Even though they had the right values, they required a strategy to bring it all together and to provide a framework and direction.



Set direction, then deliver on it.

BlueOcean built an in-depth Customer-Centric (or Patient-Centric) Strategy constructed from Value Proposition Design, and detailed Patient Journeys woven from individual Patient Personas.

Together these paved the way for doing better business, across the group.

BlueOcean delivered a Customer-Centric strategy, brand & design, digital strategy, digital identity, new website, comprehensive set of Digital Assets, and strategic B2B and B2C marketing execution.





Value Delivered

Dr Adam Durning

Founder & Director

The Dentists

"I always looked from the inside out of what I thought the patient was looking for. Not anymore.

I don’t see BlueOcean as just a consulting firm, or a marketing firm, or an advertising firm. I feel they are an integral part of our business into the future."


Delivery and execution of a comprehensive Patient-Centric marketing strategy united the group.


Instant access to set of expert marketers, designers and technical meant instant relief of resource headaches.


A fresh new brand and design throughout every touchpoint married the presentation to the high-quality patient experience.


An aligned set of tools and digital assets driving success for staff, and better outcomes for patients.

Working As One Team

Dr. Adam Durning
Dr. Adam Durning
Dentist - Co-Director
The Dentists
Dr Arjuna Rajasingham
Dr Arjuna Rajasingham
Dentist - Co-Director
The Dentists
Henrik Arlund
Henrik Arlund
Partner, Advisor, Director
Carmen Hogan
Carmen Hogan
Senior Digital Marketer
Daniel Lee
Daniel Lee
Front-end Web Developer
Shannon Bayliss
Shannon Bayliss
Senior Creative Manager


Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

Creating a new legacy. Aligning teams behind the customer. Read Case Study
Ben Willis, Orb Medical

Orb Medical

On a mission, together. Global innovation for surgeons. Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

From hive to soul. International go-to-market plan. Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

Building a Trust-Cycle Customer-Centricity resulting in the Best Outcome Read Case Study
Dr Adam Durning, The Dentists

The Dentists

Unite the group. Deliver better patient outcomes. Read Case Study

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.