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Being in the ‘teeth’ business needs someone with a thick skin.
'The Dentists' are a chain of dental offices across the North Island. When they acquired their sixth practice three years ago, they starting looking at succession planning and getting help to ‘package it up’ for an easier sale sometime down the road.
Having the knowledge that their group could be taken from good to great they started keeping their eyes open for better solutions. Then, everything changed.
Going from 'Why, How, What' to Strategic Marketing Execution.
Dr Durning and his business partners quickly realised that they needed to unite the group, to deliver better patient outcomes and a unified customer experience across the business. Even though they had the right values, they required a strategy to bring it all together and to provide a framework and direction.
BlueOcean built an in-depth Customer-Centric (or Patient-Centric) Strategy constructed from Value Proposition Design, and detailed Patient Journeys woven from individual Patient Personas.
Together these paved the way for doing better business, across the group.
Delivery and Execution of a comprehensive Patient-Centric Marketing Strategy united the group.
A fresh new brand and design throughout every touchpoint married the presentation to the high-quality patient experience
An aligned set of tools and digital assets driving success for staff, and better outcomes for patients
"I don’t see BlueOcean as just a consulting firm, or a marketing firm, or an advertising firm. I feel they are an integral part of our business into the future."
- Dr Adam Durning, Founder & Director, The Dentists