“Thank you so much for your input and guidance throughout; your process is great and the brand has been very well received by the market.”
Dean Hoyle
Managing Director
Waterflow
WaterFlow
Bringing
Clarity
The Context
Fresh
Eyes
Waterflow, a leader in innovative wastewater management solutions, sought to unify their brand and communicate their expertise more effectively.
With a complex product and service portfolio in a competitive market, WaterFlow needed a cohesive identity that reflected their vision and values, enabling them to better serve their customers and support their growth objectives.
The Challenge
Building
brand equity
WaterFlow needed to simplify their brand portfolio and enhance communication to better connect with their audience.
Competing in a crowded market, their existing identity lacked distinction and consistency, which made it challenging to convey their value proposition and build trust with customers.
The question that BlueOcean was brought in to answer was how do we unify WaterFlow’s acquired product brands to build brand equity up into WaterFlow, while simultaneously using WaterFlow’s reputation to benefit their product brands.
Our Approach
The trickle-down
effect of clarity
To address WaterFlow’s goals, BlueOcean implemented a structured, customer-centric branding process.
Through in-depth brand diagnosis, BlueOcean gained insights from competitor and customer analyses.
This informed the refined brand positioning centered on "Bringing Clarity to Wastewater," emphasizing expertise and environmental stewardship.
The brand identity was then developed to include a cohesive visual language with a versatile logo and a color palette evoking trust and innovation.
A unified Masterbrand framework simplified the product portfolio and aligned messaging across all platforms.
The website and tradeshow assets underwent a comprehensive refresh. The redesigned website enhanced usability and highlighted WaterFlow’s solutions, expertise, and environmental impact.
The Results
Empowering
growth
WaterFlow’s rebrand positioned them as a leader in the wastewater industry, fostering customer trust and enabling future growth. The assets produced enabled them to roll out the new identity internally, and support sales with new collateral and tradeshow displays.
Their new brand architecture gave clarity as to how to best incorporate newly acquired businesses into the WaterFlow service and product offering.
The business took on their new identity with gusto, radidly overcoming staff concerns of changing their identity, aligning them behind an exciting new direction, and building confidence in the company’s growth plans.
WORK
DELIVERED
CLIENT STORIES
Empowered For Success
Kilwell Fibrelab
"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Orb Medical
"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
BeeNZ Honey
"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Aluro Healthcare
"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
The Dentists
"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study
Daisy Lab
"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out." Read Case Study
Sapphire
"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us." Read Case Study
Supplier Collaboration Project
“From day one we were able to launch with a brand that truly represents who we are and what we stand for, making it easier to start meaningful conversations.” Read Case Study
GET ON THE SAUCE
“The new GOTS branding is driving brand awareness immensely and to great critical acclaim, which has achieved the main goal for sure.” Read Case Study
