B2B Strategy

Business to Business

Strategy is about understanding and setting direction.

Understand your customer’s job to be done, your markets, and how to deliver value and innovation at each interaction with your business. Create a clear picture of what you want the future to look like, and it will enable you to be proactive instead of reactive. Lead the marketing instead of following two steps behind your competitors. We strongly believe in a customer-centric approach.

Having a plan will inevitably save you money and minimise waste of resources. Strategy is about making the right choices, what products, services and markets will be a part of the future, and what we should not do. Strategy creates a higher level of awareness and provides greater focus on activities that will make your business more successful. Find purpose and create direction helping your organisation achieve your goals and objectives.

Set direction

What goes into strategy

Research customers and markets

Understand your markets, where value is created for your customers, and how to shift your strategy from products to customers to create long term value and loyalty.

Value Proposition design

How to shape your products and services around your customers and reach a clear statement of strategy.

Customer Journey

Explore value through the lens of your customers by understanding how they experience your organisation at every step of their journey.

Customer Personas

Bring your customers to life and understand who they are and define them through the lens of 'jobs to be done'. Turn them into the fuel that powers your pipeline.

Let’s go For It

Get fresh eyes on your business applied through proven process and framework that combines secondary research with interviews and workshops.

BlueOcean can help you with a comprehensive customer-centric strategy, or focus on specific areas that you are after.

Let's Meet

Our Work

Turning Strategy Into Action

A strategy without execution is nothing more than a nice idea.

We bring B2B strategy and marketing to life, and here are a few examples of how.

View Work

When you should talk with us:

NOW'S GOOD

When you need fresh eyes

If the year ahead just promises more of the same.

When you need to build trust in-market

If things need a shake up.

When you need to accelerate growth

If an opportunity is yours for the taking.

When you need creativity in your corner.

If you need extra creative skills and execution.

When you need more leads & conversions

If the sales pipe is leaking faster than you can fill it.

About Us

Through knowledge and experience, we give businesses a competitive edge.

When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities. By acting as one team with our clients we empower people through genuine care. We have worked with New Zealand businesses all across the country for the last 20+ years. We’d welcome the opportunity to work with you too.