Showcasing

Trust

Are you looking for a competitive edge? A capability document is a printed (or online) PDF between 8 and 20 pages that clearly articulates the value that you offer customers. A capability document goes beyond just a brochure.

It communicates to your customers, succinctly and effectively:

  • Why you are best placed to win customers.
  • How you deliver on your promises to customers.
  • What value you deliver, day in and day out.
Equip your team to sell

A capability document supports the hard work of your sales team. How? By offering a clear argument why a prospect should choose you. A capability document is designed to leave an impactful impression, making it perfect for leave-behind materials at client meetings or events. 

The BlueOcean team will work closely with your salespeople and your customers to draw out the main capabilities of your offering, and then present them in a way that resonates. 

Win more business

If your products and services go to tender, you’ll know how important it is to stand out from the crowd. A strategic and well-presented capability document that clearly articulates your value gives an immediate edge.

We’ll work with you to develop impactful customer success stories from the coal face. Reinforced by authentic customer testimonials from your target audience, with professional design from our in-house team, you’ll stand head and shoulders above the competition.

Align on the mission

Capability documents can align your whole team behind your vision, mission, and purpose. They can also be a powerful recruitment tool.  

When we create a document together, we'll open with a strong "About Us" section that can showcase your founders, the origin story of your business, and your achievements. Whether you have been in business five years or 60 years, it’s your story to own and to share. A capability statement can bring it to life. 

Showcase your customers

Capability documents have a section reserved to highlight your customers' stories. An important building block of trust, case studies can add extra colour to your story and support your value.

Don't have case studies? BlueOcean can help. 

We're on your team

We work with you and your team to create a capability document you can be proud of.

Each document comes with files for print and hosting on your website. We can also handle the legwork of finding a local printer — just let us know.

Get a Capability Document

At BlueOcean, we believe that trust is the backbone of B2B success. A capability document presents the best of your business in one succinct and easy-to-digest document. Create clarity for your team, your prospects, and your customers so you can win more business. If you're interested in developing a capability document, call us today.

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

Creating a new legacy. Aligning teams behind the customer. Read Case Study
Ben Willis, Orb Medical

Orb Medical

On a mission, together. Global innovation for surgeons. Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

From hive to soul. International go-to-market plan. Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

Building a Trust-Cycle Customer-Centricity resulting in the Best Outcome Read Case Study
Dr Adam Durning, The Dentists

The Dentists

Unite the group. Deliver better patient outcomes. Read Case Study