Listen to the latest episode
Putting Some Buzz In Your B2B
Are you ready to shake up your perception of B2B marketing?
This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy brand, Girls Get Off.
Driving Growth In The New Zealand Tech Sector
In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab.
Amanda is a seasoned pro in B2B Marketing and Sales, known for her expertise in generating repeatable, scalable revenue for tech companies.
Get the Best Out of Your Agency
In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.
Scaling Up a B2B SaaS Startup
Brandon Palmer, the marketing manager at Hnry, joined host to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.
The Big Double 'D' Debate
In this episode, Dale and Shannon explore the ongoing debate between marketing legends Mark Ritson and Byron Sharp on differentiation verses distinctiveness.
But here's the twist: They discuss how this debate has played out in the marketing world and what it means for B2B businesses in Aotearoa, New Zealand.
How to Pitch a Brand Refresh
In this episode, Dale Koerner and Shannon Bayliss walk you through the essentials of a successful B2B brand refresh. You'll learn how to kickstart with a strategic roadmap, involve key stakeholders, build trust, collaborate with sales, decide what to keep or change, use data and tools for smart decisions, infuse creativity with facts, and understand the ongoing journey of a brand refresh.
Why the Fork Are We Doing a Podcast
In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting.
No fancy jargon or stiff suits here - just real conversations about why the heck we're doing a podcast.
Unclogging a Constipated B2B Sales Funnel
In this episode, we’re talking with Lee Hunter about the sales funnel and why it’s essential for starting conversations with potential clients.
We’ll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions.
Trust – The Real Currency of B2B
Get ready to redefine how you view trust in the B2B world.
Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.
Building Commercial Confidence
In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute.
The data reveals a misalignment between businesses’ objectives and their belief in marketing’s contribution.