We do B2B

Building Your B2B Commercial Confidence with: Henrik Arlund


Building Your B2B Commercial Confidence

With Henrik Arlund

In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute.

The data reveals a misalignment between businesses’ objectives and their belief in marketing’s contribution.

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