Harmonising B2B sales and marketing with: Sonja Webb

OfficeMax Marketing Manager

Sonja on

Harmonising B2B sales and marketing

Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronized efforts that not only bolster sales but also forge a dynamic customer experience.

This episode explores:

  • Insights into the alchemy between sales and marketing
  • The power of personlised, automated collateral
  • A harmonious partnership of revenue enablement and brand awareness
  • Bridging the gap between sales and marketing teams
  • Growth potential and seamless collaboration

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need New Direction

If things need a shake up and you need a compass for where to go: We’ll help you set the course.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If the sales pipe is leaking faster than you can fill it: Sales and marketing alignment might be the answer.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.