Harmonising B2B sales and marketing
Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronized efforts that not only bolster sales but also forge a dynamic customer experience.
This episode explores:
- Insights into the alchemy between sales and marketing
- The power of personlised, automated collateral
- A harmonious partnership of revenue enablement and brand awareness
- Bridging the gap between sales and marketing teams
- Growth potential and seamless collaboration