The Big Double 'D' Debate

With Dale Koerner

In this episode, Dale and Shannon explore the ongoing debate between marketing legends Mark Ritson and Byron Sharp on differentiation verses distinctiveness.

But here's the twist: They discuss how this debate has played out in the marketing world and what it means for B2B businesses in Aotearoa, New Zealand.

Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two.