Internal factors

Preventing communication

One of the biggest issues is understanding each other. In many organisations sales and marketing  and “the rest of the business” have a very limited understanding of what each other do.

There isn’t enough time to go around and therefore very limited learning between individuals is possible. But what if a business were to change that? What could be achieved and what sort of relationships could be built?

Lee Hunter, Strategic Consultant, Business Mentor

A salesperson perspective

Dale Koerner, Senior Marketing Strategist

A marketer perspective

Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective