Statement of Strategy

What is it?

It might seem easy enough to figure out 4 simple lines about your business, but can you tell us in just a few words why your business exists and what value it delivers? Once this sort of clarity can be delivered, everything else can be put in place to align your processes and people.


Not sure where to start? Try to fill this:

FOR : Target market and ideal customer

WE: Single most important claim of value delivered

AMONG: Competitive frame

BECAUSE: Capabilities


Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective