Statement of Strategy

What is it? Read More

It might seem easy enough to figure out 4 simple lines about your business, but can you tell us in just a few words why your business exists and what value it delivers? Once this sort of clarity can be delivered, everything else can be put in place to align your processes and people.


Not sure where to start? Try to fill this:

FOR : Target market and ideal customer

WE: Single most important claim of value delivered

AMONG: Competitive frame

BECAUSE: Capabilities


Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective

When you should talk with us


When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.