B2B INSPIRED

From Garage To Global: The Shot Darts Story Peter McCormick

Shot Darts

Peter McCormick

From Garage To Global: The Shot Darts Story

What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience.

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B2B INSPIRED

From Garage To Global: The Shot Darts Story

Latest Podcasts

From Garage To Global: The Shot Darts Story

A Founder's Journey with Hadleigh Ford

FMCG Strategy That Sells with Jayden Kilpatrick

Why A Plan Is Not A Strategy with PJ Morris

The 2025 B2B Sales Outlook with Mike Stokes

Freeing Smart Minds From Tedious Work with Dave Howden

Meet the Crew: John Hayler, Creative Design

What Does it Take to Win? Lessons from Two Legends

The anatomy of a good idea, and the cost of being dull

Turning Emotion Into Outsized Results

The Art of the Customer Interview

The Product Marketing Advantage

Actionable Insights for B2B Marketing Success

Launch Lessons from Lovina

Mastering “Jobs To Be Done” For Global Growth

Putting Marketing in the Middle

Measuring the metrics that matter

For the Love of Payroll

Customer Empathy; The Marketer's Superpower

From Presentation To Performance, Preparation Is Everything

Why Intuitive Leaders Will Thrive in a Multi-Sapiens Future

The Power of Marketing When the World Falls Apart

Understanding the Business of Business Events

The Power of New Zealand's Brand Story

Uncovering New Zealand's SaaS Success Stories

Harmonising B2B sales and marketing

2023 | Celebrating a year of B2B Podcasts

Putting Some Buzz In Your B2B

Driving Growth In The New Zealand Tech Sector

Get the Best Out of Your Agency

Scaling Up a B2B SaaS Startup

The Big Double 'D' Debate

How to Pitch a Brand Refresh

Why the Fork Are We Doing a Podcast

Unclogging a Constipated B2B Sales Funnel

Trust – The Real Currency of B2B

Building Commercial Confidence

Join the discussion on LinkedIn

Follow us on LinkedIn. We’d love to dive into a discussion with you and listen to your perspective.

TEAM AWARDS

STRATEGIC PARTNERSHIPS

Tāmaki Auckland Unlimited

Approved Supplier

Regional Partner Network

Approved Partner

Marketing Association

B2B Committee Member

Hubspot Solutions Partner

Solutions Partner

When you should talk with us

When you need fresh eyes

When you need to build trust

When you need to accelerate growth

When you need creativity in your corner

When you need More Leads & Conversion

When you need Digital to stand out